FASHION JEWELRY
22/10/24, 23:40
FASHION JEWELRY
FASHION JEWELRY Valeria Mancini USER
🎯 Speed and increase efficiency for Client Advisors 🎯 Align with competitors 🎯 Encourage client multiple purchasing 🎯 Increase sales
💡 Golden rules DISPLAY OF TRAYS Separate tray for Earrings, Necklaces, Rings and Bracelets Refer to guide on SKUs that can be displayed for each product type and alignment on segment presentation (see below) Do not mix different pillars into the same segment Remove plastic protection Do not attach price tags to the product Ensure trays are always ready to be presented, tidy correct display etc.
❗VM displays remain unchanged
PRESENTATION https://fendi.sharepoint.com/:u:/r/sites/CICERO/SitePages/FJ-SELLING-CEREMONY.aspx?csf=1&web=1&e=Be7iGY
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Upon your client discovery, select from the pre-show tray 3 product options to show to the client (as per I AM FENDI Guidelines). Do not place the tray onto the counter as first step of the selling ceremony The pre-show tray aims at simplifying the gathering of the products, therefore avoiding removing them from VM display Always remember the importance of storytelling the key pillars Give styling advice to encourage cross-selling Remember to always wear the glove HYGIENE If a client wishes to try a pair of Earrings, remember to always clean them with an alcohol pad in front of the client, as a gesture of care SALE If a client decides to purchase, place the SKUs back in the pre-show tray and select the product from back of house and its complete packaging PACKAGING Select the most appropriate box Remove any plastic protection and polish the product Remove price tags Tie the pendant tag to the jewel (if not possible tie it to the box fabric loop) Place the QR-code tag inside the box Close the two side flaps and place the pendant tag on top If you sell two FJ items together, keep each in its own box For details, please refer to the Packaging Guidelines section
SKU selection by product type
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To download the file, please click here
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Source: BOUTIQUE/SHOP FLOOR/New folder/FASHION JEWELRY.pdf